Do You Recruit Or Require?

Ever wonder why so many people in your downline just don't seem to work the business like they should? They don't recruit, don't advertise, don't sell, don't show up for conference calls and training sessions. But they EXPECT to be successful and when they aren't, they blame you or the company or the product, anything but the one person who is actually responsible for their lack of success, THEMSELVES! It's a common problem in network marketing and one of the reasons we get such a bad rap. But perhaps to some degree that criticism is deserved. Perhaps some of the blame should fall on us, for recruiting those people in the first place. That's a rather bold statement, but let me explain.

In a traditional business, where someone applies, produces a resume and character references, then goes through an interview process, many of those people would be weeded out before they are ever offered a job in the first place. So why should it be any different in network marketing? Too many network marketers go for numbers, not quality. Yes, it's a numbers game, but do you really want that person in your business that you had to call eight or ten times just to get them to agree to look at your website and then you had to call them as many times to close and get them in? If you have to beg, chase or practically bribe your prospect to get in, what do you think you're going to have to do to get them to actually DO anything, once they are?

On the other hand, if you approached the recruiting process as more of an interview, attempting to determine if your prospect is right for you and your business, rather than you and your business being right for them, I dare say you would be more selective as to whom you invite to join you. Ascertaining your prospect's strengths and weaknesses, their drive and ambition, their work ethic, is no less important to the success of your network marketing business than it is for a traditional business. In fact, I propose that it is even MORE critical because in network marketing, distributors have to be independently motivated. They don't have a supervisor looking over their shoulder and monitoring their progress.

In traditional business, applicants know what is expected of them up front and the employer knows from the interview process, that they are getting the right person for the position. Why? Because they don't simply recruit, THEY REQUIRE! They require that the person they hire will have the abilities and qualities necessary to be an asset to their business. You need to have the same mindset in network marketing. Don't just recruit, REQUIRE! Sure, the occasional bad apple will slip through, but as you get better at reading people, those occurrences will be fewer and further between.

Determine ahead of time that you prefer quality, not quantity and guess what will happen. Your downline will learn from you and develop the same mindset. As you bring in only those kind of people and they bring in only those kind of people, the foundation of your business will be strong and secure. It will grow and prosper, slowly at first, but eventually it will hit critical mass and explode! It's delayed gratification, sure. But once you get the ball rolling you won't be able to stop it! Nothing will stop it! So don't just recruit, REQUIRE!

What Defines You?

Most people allow themselves to be defined by things other than who they really are. They allow themselves to be defined by what other people think or by their circumstances, most of which are beyond their control. Or they allow themselves to be defined by their achievements, their level of education, how much money they make or how much power and influence they have. None of these things, in truth, define us. They do they not make us who we are. Rather, they are the result of who we are.

Who we are is not what people can see from the outside. Most of us wear masks. We portray ourselves as we wish people to see us. This is why The Bible says that "out of the fullness of the heart, the mouth speaks." This is why Jesus scolded the Pharisees, calling them hypocrites and whitewashed tombs full of dead men's bones. He saw who they were in the inside. Who we are is defined by our character, our integrity, our love for others or by the lack of these things. What you might ask, does this have to do with business? Everything.

Business is about serving others, offering them value, products and services that will make their life better. It's not about how much money you can make. People know when they are being used, and they don't like it. If that is the attitude of your heart, people will see through it and they will reject your offer. Actually they will reject you. A good friend of mine once said, "people love to buy but nobody wants to be sold." If they buy into you, they will buy from you. So who you are has everything to do with the success of your business. put others first and you will prosper. Put self first and you will never truly succeed.

LGN Prosperity And The Power Of Two

Success in Network Marketing is contingent upon many factors, not the least of which is the ability to build a large and successful downline. The average network marketer can recruit 2.7 people according to most sources. Sure, there are gifted men and women who seem to be able to recruit at will but they are the exception, not the rule. So, how can the average marketer succeed in this industry? LGN Prosperity has the answer and it lies in a very simple concept. Our 2x2 Follow Me matrix is based upon it. Build your business with "The Power of Two."

Here's how it works. Recruit two people and help each of those recruit two people. That's it!

This strategy sets our LGN distributors up for success instead of failure. There are some very good reasons for this. First, you have simplified the whole recruiting process. Second, it's easy to duplicate. Teach every new person who comes into your business to build this way and success is inevitable. Lastly, it creates the momentum necessary to achieve sustained growth. And as the team grows, your support system grows along with it because now everyone is helping everyone below them to get their two. Building with The Power of Two enables your team to work together to grow a solid downline that will make the business profitable for everyone.