Do You Recruit Or Require?

Ever wonder why so many people in your downline just don't seem to work the business like they should? They don't recruit, don't advertise, don't sell, don't show up for conference calls and training sessions. But they EXPECT to be successful and when they aren't, they blame you or the company or the product, anything but the one person who is actually responsible for their lack of success, THEMSELVES! It's a common problem in network marketing and one of the reasons we get such a bad rap. But perhaps to some degree that criticism is deserved. Perhaps some of the blame should fall on us, for recruiting those people in the first place. That's a rather bold statement, but let me explain.

In a traditional business, where someone applies, produces a resume and character references, then goes through an interview process, many of those people would be weeded out before they are ever offered a job in the first place. So why should it be any different in network marketing? Too many network marketers go for numbers, not quality. Yes, it's a numbers game, but do you really want that person in your business that you had to call eight or ten times just to get them to agree to look at your website and then you had to call them as many times to close and get them in? If you have to beg, chase or practically bribe your prospect to get in, what do you think you're going to have to do to get them to actually DO anything, once they are?

On the other hand, if you approached the recruiting process as more of an interview, attempting to determine if your prospect is right for you and your business, rather than you and your business being right for them, I dare say you would be more selective as to whom you invite to join you. Ascertaining your prospect's strengths and weaknesses, their drive and ambition, their work ethic, is no less important to the success of your network marketing business than it is for a traditional business. In fact, I propose that it is even MORE critical because in network marketing, distributors have to be independently motivated. They don't have a supervisor looking over their shoulder and monitoring their progress.

In traditional business, applicants know what is expected of them up front and the employer knows from the interview process, that they are getting the right person for the position. Why? Because they don't simply recruit, THEY REQUIRE! They require that the person they hire will have the abilities and qualities necessary to be an asset to their business. You need to have the same mindset in network marketing. Don't just recruit, REQUIRE! Sure, the occasional bad apple will slip through, but as you get better at reading people, those occurrences will be fewer and further between.

Determine ahead of time that you prefer quality, not quantity and guess what will happen. Your downline will learn from you and develop the same mindset. As you bring in only those kind of people and they bring in only those kind of people, the foundation of your business will be strong and secure. It will grow and prosper, slowly at first, but eventually it will hit critical mass and explode! It's delayed gratification, sure. But once you get the ball rolling you won't be able to stop it! Nothing will stop it! So don't just recruit, REQUIRE!